IBM is spinning off IBM Watson Marketing as an independent business
IBM Watson Marketing wants to help marketers give customers a consistent and personalized experience and help them spend their marketing dollars.
Facebook is building a dedicated news tab for publishers
Facebook has been talking to publishers and hiring to support a dedicated news tab after floating the idea earlier this year.
Alliance founded by WFA wants to improve digital safety: reactions
The Global Alliance for Responsible Media including Unilever and Facebook comes amid talk of breaking up big tech and regulation of online content.
Experts say Imran Khan's e-commerce startup can take on Amazon
By focusing on having trusted products and a good user experience, Verishop can compete, say experts.
Satellite TV giants Dish, DirecTV could lose 1 million subscribers: Q2
A June report by Credit Suisse shows that cord-cutting has been picking up steam at satellite-TV companies DirecTV and Dish.
AT&T was mostly to blame for pay TV's bleak quarter, and analysts say the rest of 2019 looks even worse
AT&T posted the biggest subscriber losses in the first quarter of 2019, which was an overall bad quarter for the pay-TV industry, Credit Suisse found.
The Wall Street Journal's plan to broaden its audience
The Journal said its participation in Apple's subscription service, Apple News Plus, "hasn't had much of an impact" on the Journal's core business.
NBC News is launching a live streaming service, NBC News Now
NBC News is launching a live-news streaming service, NBC News Now, aimed at young news junkies who are shunning traditional TV.
New York Times exec on push into TV with Hulu, FX show 'The Weekly'
The executive behind The New York Times' new digital push explains how its TV show on FX and Hulu crystallizes the newsroom's transformation.
Facebook is reorganizing its products team, bringing ads and free products for businesses under one umbrella
Facebook will no longer differentiate between paid products, ads and free products. The move comes as small businesses become a bigger priority.
A Warner Bros. exec explains the data behind licensing shows like 'Friends' to Netflix
The streaming service reaches a very different audience for "Friends" fans than cable TV does, Nielsen found.
Here's what to expect from the Big 4 carriers as Verizon, AT&T, and others battle for 5G dominance
Here's what to expect from 5G at Verizon, AT&T, T-Mobile, and Sprint in the coming year.
Google Chrome controls: Advertisers change targeting strategies
Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit.
Accenture Interactive
After snapping up several marketing-focused companies, Accenture Interactive plans to focus on reorganization, said Nikki Mendonça.
A new report shows HBO's big weakness as it battles Netflix and Disney in the streaming wars
Disney has taken operational control of Hulu, significantly beefing up its streaming capabilities and putting competitors like HBO at a disadvantage.
A Warner Bros. exec breaks down the decision to keep 'Friends' on Netflix and the data behind it
The streaming service reaches a very different audience of "Friends" fans than cable TV, Nielsen found.
Google rolls out ads within Discover
Google wants to turn its social media-like feature Discover into a new platform for advertisers.
Why Publicis' Rishad Tobaccowala thinks the ad giant will prevail
Publicis' Rishad Tobaccowala acknowledged the growing importance of consultancies in marketing, but dismissed S4, Sir Martin Sorrell's new venture.
Unilever's ex-CMO Keith Weed invests in influencer tech startup Tribe
Unilever's former CMO Keith Weed is investing in the influencer tech platform Tribe.
YouTube is trying to resurrect 6 second ads but data suggests that advertisers have moved on
According to data from MediaRadar, 16.5% of YouTube ads are six seconds long compared to 47% that are 15 seconds long.
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