How DTC startups are mitigating the impact on their retail businesses - Business Insider
Companies are laying off and furloughing employees, retraining staff, and doubling down on e-commerce.
All the big digital media deals that happened in 2019 - Business Insider
Observers predict more digital media companies will be sold in 2020 as many small, independent outlets still face a sour business climate.
A crazy campaign stunt contributed to McDonald's relationship with its ad agency breaking down
McDonald's agency pitched a playable record made of bacon. Sources called it an example of why the agency's relationship with the company broke down.
Disney Plus has an advantage in the US but won't kill Netflix: survey
Disney Plus is drawing interest from potential US subscribers, a new UBS survey shows. But most people won't abandon Netflix as they sign up.
Advertiser reaction to Facebook plans to roll out 'clear-history' tool
Facebook's "clear-history" tool, which lets people clear their Facebook history, will limit one of advertisers' most powerful targeting tools.
Uber hires Google exec as VP of global marketing after layoffs
Thomas Ranese's appointment comes on the heels of Uber laying off 400 employees from its global marketing team at the end of July.
Viacom employees react to CBS merger: layoffs, consolidation, Bakish
CBS has agreed to buy Viacom, and employees at the takeover target are hoping their turnaround efforts will be enough to save their jobs.
Viacom employees open up about hopes and fears after CBS deal
CBS has agreed to buy Viacom, and employees at the takeover target are hoping their turnaround efforts will be enough to save their jobs.
The Trade Desk CEO Jeff Green talks Amazon: Q2 2019 earnings
Jeff Green said Amazon has an "objectivity problem" with advertisers that sell on its platform, which could limit its growth.
YouTube creator Preston Arsement on how he built a 24-person business using game development and merchandise
The YouTube creator Preston Arsement used his success online to invest and further monetize his brand, from merchandise to game development.
The sudden demise of a lauded agency has the advertising industry on the defensive
The news of ad agency Barton F. Graf shutting down has highlighted the seismic shifts facing the industry.
YouTube creator Preston Arsement built 24-person business: interview
YouTube creator Preston Arsement used his success online to invest and further monetize his brand, from merchandise to game development.
Fox could be dragging Disney down in it war against Netflix
Disney's third-quarter earnings miss underscores the long and messy road that lies ahead of it as it pivots to streaming video.
Taco Bell's global chief brand officer is leaving the company after 4 years
Thalberg's departure comes just as Yum Brands reported its second quarter earnings this week, and named former Adidas exec Mark King as its new CEO.
Sizmek sells Peer39 to O3 Industries; taps Mario Diez and Alex White
The company's new leaders said they see a big opportunity for contextual-based advertising as marketers prepare for regulation and privacy laws.
15 DTC brands that investors think will blow up in 2019
Investors including Alan Patricof, Peter Pham, and Tim Armstrong are pouring money into DTC brands like Dirty Lemon, Bev, and Liquid Death.
CVS Health's CMO says that holding companies risk being disrupted
Norman de Greve said clients want a single point of contact at an agency who understands their business and can help grow it.
AT&T's Xandr Invest pitch deck plays up data, ad-tech: June 2019
Business Insider obtained a pitch deck that Xandr presented to agencies in June that shows its growing ad-tech pipes.
Ad agencies' acquisitions raise potential for conflicts of interest
Critics say agencies that own data businesses will give preferential treatment to their own clients and cut off access to non-clients.
LaCroix needs a new approach to marketing, say branding experts.
Along with committing PR snafus, the company has failed to keep its marketing up to date, say branding experts.
