IBM Watson Marketing wants to help marketers give customers a consistent and personalized experience and help them spend their marketing dollars.
Facebook has been talking to publishers and hiring to support a dedicated news tab after floating the idea earlier this year.
The Global Alliance for Responsible Media including Unilever and Facebook comes amid talk of breaking up big tech and regulation of online content.
By focusing on having trusted products and a good user experience, Verishop can compete, say experts.
A June report by Credit Suisse shows that cord-cutting has been picking up steam at satellite-TV companies DirecTV and Dish.
AT&T posted the biggest subscriber losses in the first quarter of 2019, which was an overall bad quarter for the pay-TV industry, Credit Suisse found.
The Journal said its participation in Apple's subscription service, Apple News Plus, "hasn't had much of an impact" on the Journal's core business.
NBC News is launching a live-news streaming service, NBC News Now, aimed at young news junkies who are shunning traditional TV.
The executive behind The New York Times' new digital push explains how its TV show on FX and Hulu crystallizes the newsroom's transformation.
Facebook will no longer differentiate between paid products, ads and free products. The move comes as small businesses become a bigger priority.
The streaming service reaches a very different audience for "Friends" fans than cable TV does, Nielsen found.
Here's what to expect from 5G at Verizon, AT&T, T-Mobile, and Sprint in the coming year.
Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit.
After snapping up several marketing-focused companies, Accenture Interactive plans to focus on reorganization, said Nikki Mendonça.
Disney has taken operational control of Hulu, significantly beefing up its streaming capabilities and putting competitors like HBO at a disadvantage.
The streaming service reaches a very different audience of "Friends" fans than cable TV, Nielsen found.
Google wants to turn its social media-like feature Discover into a new platform for advertisers.
Publicis' Rishad Tobaccowala acknowledged the growing importance of consultancies in marketing, but dismissed S4, Sir Martin Sorrell's new venture.
Unilever's former CMO Keith Weed is investing in the influencer tech platform Tribe.
According to data from MediaRadar, 16.5% of YouTube ads are six seconds long compared to 47% that are 15 seconds long.